L'OCCITANE AU BRÉSIL
From Brazil for All Brazilians
In recent years, the Brazilian flag has increasingly become associated with a political party. In response, a movement emerged in 2022 with the aim of reclaiming the flag’s symbolism and colors.
Inspired by this initiative to redefine what Brazil represents and the essence of being Brazilian, we enthusiastically joined the movement.
Collaborating with L’Occitane Au Brésil + Pict Studio, we embarked on the creation of a 100% organic and handmade photographic campaign for one of the company’s most Brazilian product lines, Green Coffee.
Role: Idea and Art Direction
M.AD SCHOOL
