Every year, Control takes part in major music festivals with bold, engaging brand activations that strengthen its positioning and build direct connections with the audience. For this edition, we created a sensory escape room — an immersive and interactive experience where participants solved challenges using Control’s products. The activation highlighted the benefits of the brand’s massage gels and lubricants in a playful, memorable way, creating a fun and stimulating journey that brought the brand closer to festivalgoers.
Role: Idea and Art Direction
PRÉMIOS LUSÓFONOS
A sensory escape room where participants solve interactive puzzles using Control’s products. The experience highlights the benefits of the massage gels and lubricants, offering a fun and challenging journey.
