JOHNNIE WALKER
Johnnie's Lab

A dynamic project that redefines the whisky experience: "A Fun Way to Taste Whisky - Mixing New Flavors" by Johnnie Walker. In response to the evolving preferences of young audiences, we sought to revolutionize the traditional whisky experience. By blending the freedom of choice, the joy of experimentation, and the exquisite taste of Johnnie Walker whisky, we created an innovative product that resonates with modern consumers. Our concept offers young enthusiasts the opportunity to tailor their whisky journey, whether by savoring pure whisky or crafting personalized blends with the diverse flavors of JOHNNIE'S LAB transforming an established brand for contemporary audiences.

Role: Idea and Art Direction
M.AD SCHOOL

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